Vol. 9, Special Issue 1 (2024)

Author(s): Surendra, Devender Chaudhary, Sudesh Sharma, Neelam Kumari Faran and Manish Kumar Nagar

Abstract: Poultry farming plays an important role in providing nutritional support, employment opportunities, enhancing rural income besides meeting consumer demands. Apart from its huge contribution to rural livelihood, not much interest has been shown by the farmers to enhance up the production process. A total of 21 poultry farmers were interviewed in the study area. A set of questions were asked from the poultry farm personnel which included farm demographics and description, farm hygiene and biosecurity measures, farm production and marketing channels. Higher education status indicates a better socioeconomic status of the poultry farmers. Majority of the farmers having poultry farming as their main source of income point towards the importance of poultry rearing as a tool for income generation and poverty alleviation. Moreover, the strict implementation of biosecurity measures is essential for preventing the transmission of various exotic poultry diseases. Since, the poultry products are perishable in nature; there is a need to provide adequate storage and transportation facilities to improve the poultry production and marketing.