Vol. 8, Special Issue 4 (2023)

An ex-post-facto exploratory research study was carried out in the state of Andhra Pradesh with the specific objective to know the perception of dairy farmers towards attributes of sex sorted semen technology. These attributes include relative advantage, compatibility, complexity, trial ability, observability and predictability. It was found that majority of the dairy farmers (69.57%) in the study area had medium level of favourable perception towards sex sorted semen technology. This might be due to variations in socio-economic characteristics of the respondents across the study area. The study thus concludes that, attributes of sex sorted semen technology as perceived by dairy farmers must be duly considered for effective diffusion and adoption leading to improved quality and productivity in Indian dairy sector achieving sustainability.