Vol. 8, Special Issue 2 (2023)

Author(s): Pratikshya Panda, Rupasi Tiwari, Amandeep Singh, Maina Kumari and Triveni Dutt

Abstract: The study was conducted in Uttar Pradesh purposively keeping in view its 1st rank in milk and meat production. The sample of the study were commercial dairy, pig and poultry farmers. Total sample size was 120 (40 from each category) who were surveyed through face-to-face interview by using semi-structured interview schedule. ICAR-IVRI has developed a mobile app on Biosecurity and Biosafety to provide information and knowledge to the livestock and poultry farmers regarding on farm biosecurity measures. The entire content for mobile app was developed by referring the relevant literature along with consultation with subject experts. The app was placed on Google Play store and widely promoted among the livestock and poultry farmers for enhancing its utility through WhatsApp and other social media platforms. The effectiveness of the app was studied by assessing the utilization pattern of app and its perceived utility among 120 respondents. Results revealed that majority i.e. 55.00 percent were using the IVRI-Biosecurity and Biosafety app sometimes followed by 26.66 percent who were using it frequently. Similarly, 79.16 percent were using the app to check biosecurity level of their farm. The overall perceived utility of the app was found to be high with a score of 29.48 out of 40.