Vol. 9, Issue 5, Part A (2024)

Author(s): Sidharth S, Keesam Manasa and Md. Saifuddin

Abstract: Social Network Analysis (SNA) is a powerful tool for mapping and analyzing relationships within networks, offering valuable insights into the complex social interactions that underpin veterinary extension services. This paper explores the application of SNA in veterinary extension, focusing on its potential to enhance the dissemination of veterinary knowledge and technologies among livestock farmers. By identifying key influencers and understanding information flow within communities, SNA can help optimize extension strategies, leading to more effective communication, increased adoption of innovations, and improved animal health outcomes. The paper also examines case studies where SNA has been successfully applied in agricultural contexts, highlighting its relevance and utility in the veterinary field. Challenges such as data collection, analysis complexity, and ethical considerations are discussed, along with future research opportunities that could further integrate SNA into veterinary extension practices. The findings suggest that SNA is a valuable methodological approach that can significantly improve the efficiency and impact of veterinary extension services.