Abstract: Poultry production is a vital component of the global agricultural industry, and maintaining optimal health and productivity of poultry is of utmost importance. In recent years, there has been an increasing interest in incorporating herbal supplements into poultry feed as a natural alternative to promote growth, improve immune function, enhance gut health, and reduce the reliance on antibiotics. This review paper aims to provide an overview of the potential benefits and applications of herbal supplements in poultry feed. It discusses the commonly used herbal ingredients, their mechanisms of action, effects on poultry performance, and prospects for research and commercial utilization.