Vol. 4, Issue 3, Part A (2019)

Author(s): Moh Zali

Abstract: A phenomenological sense as part of a life system cannot be isolated from cattle husbandry. A new perspective in the study of local wisdom in rural farmer in Madura, Indonesia offers guidance that are used to produce large harvests that positively affect the cattle husbandry condition. It turns out that through the creative hands of the cattle owners in Madura. Cows which are usually only a plow puller in the fields or just as a meat reserve, can turn into "elite" cows and classy whose selling value can reach hundreds of millions. That is one proof that creativity can change the ordinary into something extraordinary. And sonok cattle are the result of the creativity of livestock farmers in Madura, an island full of charm and exoticism. This study in undertaking a piece of research, adopts a middle stance on philosophical assumptions that provides an underpinning of the adoption of mixed methods research. This research strategy is a useful umbrella for producing a better understanding of social phenomena and for a range of issues concerned with practice. In this study, it is well identified that factors such as veterinary treatment, quality of cattle cage, feed efficiency, education, animal health, and farmers’ incomes empirically documented are good predictors of cow fattening. Then this might be good for cattle husbandry to carefully consider those aspects.